Your Privacy Choices
Exercise your privacy rights, opt out of data sales, or manage how we use your personal information.
Do Not Sell or Share My Personal Information
Stop the sale of your data to third parties
LifeMatch shares personal information with licensed insurance agents, carriers, and marketing partners in exchange for compensation. Under California law (CCPA/CPRA) and similar state laws, this may constitute a "sale" of personal information.
You have the right to opt out of:
- The sale of your personal information to third parties
- Sharing your personal information for cross-context behavioral advertising
- The use of your sensitive personal information beyond what is necessary
🔒 Verification Required
To protect your privacy, we'll send a verification email to confirm this request. Please check your inbox and click the verification link to complete the opt-out process.
Access My Personal Information
Request a copy of the data we have about you
You have the right to know what personal information we have collected about you. Upon verification of your identity, we will provide:
- The categories of personal information we've collected
- The specific pieces of personal information we've collected
- The sources of the information
- The purposes for collecting the information
- The categories of third parties with whom we've shared your information
📋 Response Time
We'll verify your identity and respond within 45 days. If we need additional time, we'll notify you of an extension (up to 90 days total).
Delete My Personal Information
Request erasure of your data from our systems
You have the right to request deletion of your personal information. We will delete your data from our systems and direct our service providers to do the same, subject to certain exceptions including:
- Completing transactions or providing services you requested
- Detecting security incidents or protecting against fraud
- Complying with legal obligations
- Internal uses reasonably aligned with your expectations
Correct My Personal Information
Fix inaccurate data in our records
You have the right to request correction of inaccurate personal information we maintain about you. Please provide details about what information is incorrect and what it should be.
Privacy Rights by State
Your rights may vary depending on your state of residence:
| Right | CA | VA | CO | CT | UT |
|---|---|---|---|---|---|
| Right to Know/Access | ✓ | ✓ | ✓ | ✓ | ✓ |
| Right to Delete | ✓ | ✓ | ✓ | ✓ | ✓ |
| Right to Correct | ✓ | ✓ | ✓ | ✓ | — |
| Right to Opt-Out of Sale | ✓ | ✓ | ✓ | ✓ | ✓ |
| Right to Opt-Out of Targeted Ads | ✓ | ✓ | ✓ | ✓ | ✓ |
| Right to Limit Sensitive Data Use | ✓ | — | — | — | — |
| Right to Data Portability | ✓ | ✓ | ✓ | ✓ | ✓ |
| Right to Appeal | — | ✓ | ✓ | ✓ | — |
Note: Even if your state isn't listed above, we extend these rights to all users as a matter of best practice.
Frequently Asked Questions
Common questions about your privacy rights
How long does it take to process my request?
Will opting out delete my data?
Can you delete data you already shared with insurance agents?
How do you verify my identity?
What if my request is denied?
Need Help?
Our privacy team is available to answer your questions and assist with requests.