Privacy Policy
Last Updated: January 1, 2025
Your Privacy Matters. This policy explains how LifeMatch collects, uses, shares, and protects your personal information. We are committed to transparency and comply with the California Consumer Privacy Act (CCPA) and other applicable privacy laws.
1. Who We Are
LifeMatch ("we," "us," or "our") operates a life insurance lead generation platform that connects consumers with licensed insurance agents. Our website uses an AI-powered chat assistant named Sage to help gather information about your insurance needs.
2. Information We Collect
We collect personal information that you voluntarily provide to us through our chat interface and contact forms.
2.1 Information You Provide
| Category | Examples | Purpose |
|---|---|---|
| Identifiers | Name, email, phone number, address, ZIP code | Contact you about insurance quotes |
| Demographics | Age, gender | Generate accurate insurance quotes |
| Health Information | Height, weight, tobacco use, medical conditions, medications, hospitalizations | Match you with appropriate carriers and coverage |
| Financial Information | Desired coverage amount | Recommend suitable policy options |
2.2 Information Collected Automatically
- Device Information: Browser type, operating system, device type
- Usage Data: Pages visited, time spent, click patterns
- IP Address: Used for security and approximate location
- Cookies: Session management and analytics (see Section 7)
3. How We Use Your Information
We use your personal information for the following purposes:
- Provide Services: Match you with suitable life insurance carriers based on your profile
- Connect with Agents: Share your information with licensed insurance agents who can provide quotes
- Communications: Send you information about your quote request and follow up on your inquiry
- Improve Services: Analyze usage patterns to enhance our platform
- Legal Compliance: Comply with applicable laws and regulations
- Security: Detect and prevent fraud or unauthorized access
4. How We Share Your Information
Important: We share your personal information with licensed insurance agents and carriers for the purpose of providing you with insurance quotes. By using our service and providing consent, you agree to this sharing.
4.1 Insurance Agents and Carriers
When you complete our chat questionnaire and submit your contact information, we share your data with licensed insurance professionals who will contact you with personalized quotes. This may include agents representing:
- Mutual of Omaha
- GPM Life
- Foresters Financial
- American Amicable
4.2 Service Providers
We may share information with third-party service providers who assist us in operating our platform, including:
- Cloud hosting providers (Amazon Web Services)
- Analytics providers
- Communication services
4.3 Legal Requirements
We may disclose information if required by law, court order, or government request, or to protect our rights, safety, or property.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, typically:
- Lead Information: Up to 3 years after your last interaction
- Chat Transcripts: 1 year
- Analytics Data: 26 months
You may request deletion of your data at any time (see Section 6).
6. Your Privacy Rights
6.1 All Users
Regardless of your location, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate information
- Deletion: Request that we delete your personal information
- Opt-Out: Unsubscribe from marketing communications
6.2 California Residents (CCPA Rights)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to Know: Request disclosure of the categories and specific pieces of personal information we've collected
- Right to Delete: Request deletion of your personal information (with certain exceptions)
- Right to Opt-Out of Sale: Direct us not to sell your personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
Do Not Sell My Personal Information: Under CCPA, sharing your information with insurance agents for compensation may be considered a "sale." You have the right to opt-out. Visit our Do Not Sell My Info page
6.3 How to Exercise Your Rights
To submit a privacy request, you may:
- Email us at: privacy@mylifematch.net
- Call us at:
- Submit a request through our State Privacy Rights form
We will verify your identity before processing requests and respond within 45 days.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain your session while using our chat
- Remember your preferences
- Analyze site traffic and usage
- Improve our services
You can control cookies through your browser settings. Note that disabling cookies may affect site functionality.
8. Data Security
We implement industry-standard security measures to protect your personal information, including:
- Encryption of data in transit (TLS/SSL)
- Encryption of data at rest
- Access controls and authentication
- Regular security assessments
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
- Email: privacy@mylifematch.net
- Phone:
- Mail: LifeMatch Privacy Team
[Your Business Address]
[City, State ZIP]